Well, there are a couple of reasons for making a conscious choice to go with water base / discharge inks over plastisol. When I was working at the supply house, my co-workers and boss were (and still are) huge advocates for water base inks, so naturally I had a lot of exposure to the technical side and learned a lot about the benefits and nuances. Prior to that, I had been interested in learning more about water base / discharge and tried it here-and-there beforehand in my own time but the shop I worked at previously was all plastisol so there wasn't a ton of room for experimentation, or at least not enough to get really confident with the inks. The other side of this is that I developed arthritis in both of my hands in my mid-20's so plastisol was really tough for me to print manually. Water base and discharge inks are much less viscous which makes them a lot easier to print with, clear through a screen, stir and mix. Ultimately, once I started to gain more experience and confidence with these inks, I became a much better printer. There is far less room for error with water base and discharge printing, which makes it much more challenging. In my opinion, plastisol can be forgiving and can enable bad habits in a shop environment (you don't have to clean plastisol up right away — it doesn't necessarily 'dry out'). When it really comes down to it, in my experience, water base and discharge inks look and feel better and the pros outweigh the cons in every way but it's not for everyone. It's just what works well for our clients and our shop. Every shop is different. There are a ton of amazing shops out there that put out great work with plastisol. Printing is hard and I respect anyone that can do it (well) and become successful.